Textbooks, Education & Reference

The product is a textbook titled "Marketing Management" by authors Kevin Keller and Philip Kotler. Published by Pearson Education in 2014, this hardcover book is 832 pages long and written in English. The textbook covers the subject area of Marketing and Economics, with a focus on General Marketing principles. With a size of 11 x 8.7 x 1.4 inches and weighing 68.8 ounces, this textbook is a comprehensive resource for students and professionals interested in the field of marketing management.